The home may look fantastic, however if you don’t get this one important thing right, buyers won’t be buying, real estate pros say: the smell.
Everything centers around the smell – the part of staging that too many home sellers neglect.
Many home sellers, however, are “noseblind” to their home’s scent. They’ve grown familiar with it over years in most cases, and they simply don’t smell it. These sellers need their real estate professional to provide a fresh unbiased opinion.
What Kills Sales Even in the Most Beautiful Homes?
“One of the easiest ways to evoke pleasant feelings about a space is to enhance the way it smells,” Ben Creamer, a managing broker in Chicago, told realtor.com. “It’s often the first thing a person will notice upon entering a space – and it’s one of the things that, when done poorly, can kill a sale no matter how beautiful the home.”
To renew the smell, scrub all surfaces, wash all rugs and have the carpets cleaned, suggests Barb Boehler, a real estate professional in Madison, Wis. “Until this is done, you’ll only be masking smells.”
Real estate professionals offer a few of the following tips:
Clean the fridge: A refrigerator could possibly be the culprit of several bad scents. Lisa Jacobs, an organizing professional and founder of Imagine It Done, suggests leaving a fresh box of baking soda on a shelf that can help remove lingering odors.
Carpet cleaning: Carpets and rugs can harbor a lot of odors. Get them shampooed or steam-cleaned regularly and particularly before an open house, suggests Jennifer Snyder, owner of Neat as a Pin Organizing & Cleaning.
Bake for a smell: Cedric Stewart, a residential sales consultant in Washington, D.C., told realtor.com that he loves to take out pumpkin or banana bread from the oven just before an open house. “This provides a great smell and treats seem to stick in the buyers’ mind after they leave,” he says. He says he’ll sometimes brew a fresh pot of coffee to go with it too.
Use soap: Collect all those unused bars of fancy soap over the years and place them in a pretty bowl on a bathroom counter, suggests Creamer. “It can fill a room with a remarkably clean, fresh scent for weeks,” he says. “You can even hide a bar or two in a walk-in closet to freshen the space.”
Another trick to spruce up confined spaces: Use laundry dryer sheets, suggests Ben Mizes, a real estate professional in St. Louis. Tuck a dryer sheet in closets as well as other confined spaces to help make them smell like fresh laundry, he says.
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